CANVA
About
Canva has been changing the way in which we communicate. Today our design tool has attracted over 60 million happy users across 190 countries, who have collectively created more than 7 billion designs. 
With an integrated marketplace that has both free and paid stock photography, fonts, illustrations, and thousands of templates; a paid subscription that offers the ability to set up a brand kit so users can save their brand colours, fonts and assets, and ensure consistency across their designs; and a print service that gives our users the ability to produce professional prints in a variety of formats and sizes, delivered straight to their doorstep - Canva is disrupting the way we design.
Who Owns Canva ?
Founded in 2013, Canva is still owned by its founders, with Melanie Perkins as the company’s CEO.
Specialties
Design, Graphic Design, Web app, Software engineering, Startup, Technology, Innovation, Publishing, and product design
Canva Funding, Valuation & Revenue https://productmint.com/the-canva-business-model-how-does-canva-make-money/
According to Crunchbase, Canva has raised a total of $572.6 million in 14 rounds of venture capital funding.
During the company’s newest funding round, announced in September 2021, Canva was able to amass a valuation of $40 billion. Both Perkins and Olbrecht are now multi-billionaires.
Canva has generated $700 million in revenue for the fiscal year 2020 according to AFR reporting.
Notable investors into the company include the likes of Softbank, General Catalyst, Sequoia Capital, Felicis Ventures, Blackbird Ventures, and many more.
Canva
A premium software design tool, Canva lets you create designs by just dragging and dropping. This is an excellent solution for business owners who don’t have the budget to hire a professional graphic designer.
There is a free version, and then there’s the pro, which we’ll review here. It allows you to use all that Canva has to offer for a minimal price.
There is a free version, and then there’s the pro, which we’ll review here. It allows you to use all that Canva has to offer for a minimal price.
The pro version of Canva will give you access to the following:
610,000+ premium templates
3000+ fonts https://penji.co/canva-vs-penji-competitor-analysis/
100+ million premium photos, videos, audios, and graphics
100GB of cloud storage
Priority support
The Costs
As with many business owners or marketers, the cost of design is one of the most vital factors in choosing their design partners. Again, this is the primary reason most businesses on tight budgets decide to do the designs themselves. They have resigned to the fact that great design doesn’t come cheap, and in most instances, this is true.
Plans and Pricing 
Canva Pro
For individuals, solopreneurs and freelance designers who want unlimited access to premium content, to create professional designs with ease and scale their productivity.
R3,999.00 per year for one person
Features you will get in Canva Pro
100+ million premium stock photos, videos,
audio and graphics
Unlimited features, folders and premium content
610,000+ premium and free templates with new
designs daily
Establish your brand's visual identity with logos,
colours and fonts with up to 100 Brand Kits
Create dedicated folders for specific projects
Resize designs infinitely with Magic Resize
Remove image backgrounds instantly with
Canva for Teams
All the great features of Canva Pro, plus we think you'll love these features designed to allow teams of all sizes to collaborate with ease.
Plan for 2+ people.
Rs 6,590.00 per year for the first 5 people
Features you will get in Canva Teams
100+ million premium stock photos, videos,
audio and graphics
Unlimited features, folders and premium content
Brand controls to ensure your team's designs
stay on brand
Designed for team collaboration with approval
workflows, activity logging, assign tasks and
roles
Create dedicated folders for specific projects or
departments
Turn your team's designs, presentations and
documents into branded templates
Set which elements your team can edit, and stay
on-brand with template locking
Team reports and insights
Pay as you grow, you'll be able to reconcile costs
for anyone who's joined your team before each
billing cycle
Cloud storage (1TB)
Canva Business Model
The Canva business model is a SaaS that provides graphic design software for people who are not professional designers and don’t have an interest or cannot afford to hire one.
Canva Business Model Canvas
The user has access to innumerable ready-made templates, fonts, and even free images, in a user-friendly interface, able to feed any kind of social media, and more.
How Canva makes money
Canva is a freemium business model: It is free to use, with subscription plans that offer additional features, images, and templates. There are five revenue streams at Canva
 Canva Pro https://businessmodelanalyst.com/canva-business-model/
Canva Pro is a premium subscription plan, with prices starting at $6.50 per month, depending on how many users will use the subscription. 
Canva Enterprise
Canva Enterprise is another subscription plan, aimed at large businesses, interested in managing their brand. The cost starts at $20.50 per person, monthly.
 Canva Print
Canva has partnered with printers to print and deliver the material printed. Users can make their designs in the applications and receive the physical material at their address.
Canva charges the service according to the type of product, order volume, and location for delivery.
 Marketplace
Sometimes people do not see the necessity of subscribing but want to buy some premium design. In these cases, Canva charges a one-time fee for single usage. Users can find paid images and templates, ready to use.
The content is developed by designers, who leave their work available on the platform. For every sale, Canva takes 35%. For content sold in the Pro plan, creators received 50% (cutting off taxes and processing fees).
Design School
Canva also has a Design School, by which the company offers online and in-person classes, about design, branding, and social media, hosted by Canva’s experts. 
Online classes are free and the presential ones start from $5.
Canva’s Customer Segments
Canva’s customer segments consist of:
Anyone, from casual individual users to business teams
From non-designers to professionals
From non-profit organizations to educational institutions
Canva’s Channels
Canva’s channels consist of:
Website
Mobile app
Canva button (integrated into any website that hosts user-designed content)
API
Social media
Affiliate program
Canva’s Key Resources
Graphic design platform
IT infrastructure
Library of illustrations, photos, and imagery
Staff
Design community
Contributor partners
Canva’s Key Activities
Graphic design
Platform maintenance
Product development
Marketing and sales
SEO
Operation
Support
Integrations
Canva’s Cost Structure
Canva’s cost structure consists of:
Software development
Infrastructure maintenance
Network
Personnel
Marketing and affiliates
Administration