| INDUSTRIAL
INSIGHTS |
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| Photo
Editing and Album designing Software Market |
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https://www.theinsightpartners.com/reports/photo-editing-software-market/#:~:text=The%20photo%20editing%20software%20market,period%20of%202020%20to%202027. |
| The
photo editing software market was valued at US$ 773.3
million in 2019 and is projected to reach US$ 1,267.7 million by 2027. The
Photo editing software market is expected to grow at a CAGR of 6.4% during the forecast period of 2020 to 2027. |
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| The
demand and usage of photo editing software among professional as well as
amateur photographers has been growing at an impressive pace from past few
years. Whether the photos are being taken by smartphones or professional
cameras, every photographer needs a software to organize, manage, optimize
and edit the digital photos. |
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| The
camera technology in smartphones and cameras is improving at an unprecedented
rate in terms of sensor size, resolution, and features among others. |
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| To keep
up with these advancements, photo editing software providers are also
enhancing their offerings by integrating advanced features such as artificial
intelligence (AI) editing, facial recognition, layer editing, and
content-aware edits among many others. |
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| Adobe
Photoshop, Adobe Photoshop Lightroom, CyberLink PhotoDirector, DXO PhotoLab,
Phase One Capture One Pro, ACDSee Ultimate, Corel PaintShop Pro, and Skylum
Luminar are some of the most popular photo editing software in the market
today. |
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| The availability of innovative photo editing
software for a wide variety of operating systems ranging from macOS, windows,
android, iOS, and iPadOS in desktops, laptops, smartphones and tablets is
fuelling the growth of global photo editing software market |
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| Key
Takeaways |
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| North
America is highly dominating the photo editing software market owing to the
increasing presence of social media advertising, availability of fashion
houses and the rising sales through e-commerce channels. |
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| The
integration of technology such as augmented reality and virtual reality along
with intelligent computational algorithm for making images more appealing is
also embracing the photo editing software market. |
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| Additionally,
the introduction of 3D-imaging tools such as 3D analysis, 3D alignment and 3D
smart vision that analyzes the depth of the image and further transforms them
is also the most significant factor that is driving the photo editing
software market. |
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| The
increasing use of facial recognition technology along with artificial
intelligence is also further enhancing the market growth. |
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| However,
the high cost of the latest photo editing software and the lack of
availability of free version software will hinder the growth of the photo
editing software market. |
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| Segment
Analysis |
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| Product
Type |
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https://www.industryarc.com/Research/Photo-Editing-Software-Market-Research-502809 |
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| Android/iOS |
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| •
Windows |
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| • Mac |
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| •
Online |
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| Based
on Product Type, The market is segmented into Android/iOS, Windows, Mac, and
Other. In today’s world, there are many different operating systems
available, which is why developers of picture editing software make sure
their products are compatible with a wide range of systems. This allows users
to get more done in less time. |
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| Prosumer
level holds the largest share in the photo editing software market in 2019.
The latest photo editing software has brought an easy way to edit photographs
in one touch editing and also providing with noise reduction editing of
images. |
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| Moreover,
the advent of artificial intelligence has led to the introduction of
AI-powered photo editing software which uses machine learning for enhancing
images and manipulate the images into desired form. The other major factor
that is leading to the growth of the prosumer level segment is the rising use
of smartphones. |
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| The rise
of selfies has also enhanced the photo editing software market, as this has
led to the investment in software providing face beauty effects and is
especially relying on the AI-driven facial recognition technology for
creating more realistic effects. |
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| Hence,
this development in photo editing has highly encouraged the prosumer level
segment which will further propel the photo editing software
market. |
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| End-user |
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https://www.verifiedmarketresearch.com/product/photo-editing-app-market/ |
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| •
Personal User |
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| •
Enterprise User |
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| •
Educational User |
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| Based on
End User, The market is segmented into Personal User, Enterprise User, and
Educational User. Individuals use the photo editing software for their own
personal projects, and professional artists and graphic designers use it for
their commercial projects. The software is widely used. |
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| There is
a wide variety of picture editing software available on the market for the
user community, and it may be purchased for a fee or can be obtained for
free. The programs for modifying photos are used by a wide variety of people,
including amateurs, professionals, photographers, painters, and other
creative types. |
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| The
community’s use of photo editing software is increasing as a direct result of
the rise in the amount of content published on blogs and the participation in
social media, being the major reason for the growth of personal user market. |
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| The
commercial segment is highly influencing the photo editor software market
owing to rising use of photo editing software for social media platforms,
e-commerce and fashion industries. The commercial segment is also estimated
to grow with a CAGR of 21.5% during the forecast period. |
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| Majority
of fashion houses are increasingly adopting the use of photo editing software
for marketing and gaining customer’s attention. Moreover, the social media
marketing agencies are increasingly embracing the use of photo editing
software for the purpose of developing and optimizing images to make them
more appealing. |
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| Thus,
the rising use of photo editing software for fashion and social media
marketing agencies will prove to form a positive impact on the growth of the
commercial segment. This development in the commercial end-user segment will
further propel the photo editing market in the coming years. |
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| Geography |
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| india |
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| • Asia
Pacific |
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| •
Europe |
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| North America |
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| • Rest
of the world |
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| On the
basis of Geography, The Global design and content App Market is classified
into North America, Europe, Asia Pacific, and the Rest of the world. The
United States of America is the most important market in North America for
content designing software. |
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| North
America will dominate the photo editing software market with a share of more
than 30% followed by APAC and Europe. |
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| The
major factors that are leading to the growth of photo editing software market
in North America region is the rise of social media advertising, presence of
major fashion houses, and growth of online advertising, e-commerce, and SMEs. |
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| Additionally,
the small businesses in the U.S are heavily investing on social media
agencies which will also fuel the photo editing software market in the
future. According to Invesp, it is estimated that the
U.S social media advertising revenue was $7.6 billion, which is further expected to grow in the coming years. Also,
according to The Census Bureau of the Department of Commerce, the U.S
e-commerce sales was $146.2 billion in the first quarter of 2019. |
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| the
rising use of immersive and appealing advanced photo editing software along
with AI-technology by the e-commerce industry in the U.S is highly enhancing
the sales through this channel. This factors are further leading to the
growth of the photo editing software market in this region. |
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| In Asia
Pacific, the advancement due to the increasing web designing projects and the
growth of wedding photography businesses are widely enhancing the photo
editing software market in this region. Moreover, the increasing trend of
pre-wedding and post-wedding photo shoots in countries like China and India
is significantly leading to the rise of photo editing software market. |
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| Drivers
–Photo Editing Software Market |
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| Use of
Computational Algorithms in Photo Editing Software |
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| The
rising of computational photography along with the assistance of algorithm in
photo editing software is highly enhancing the pixels which is further
leading to the upgradation of the photo editing software. Moreover, the
software companies are using single lens and intelligent algorithms for
creating a system that captures extreme close shots of the minutest details.
Thus, this upgradation of the photo editing software by using intelligent
computational algorithms will further provide more equilibrium to the
captured image and further drive the photo editing software
market. |
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| Integration
of Augmented Reality & Virtual Reality in Photo Editing |
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| The
integration of augmented reality and virtual reality in photo editing is
further enabling the users to add more realistic effects to the image
captured and make them more appealing. Furthermore, the use of AR/VR is
providing accurate and realistic view of the image which is making it more
enhanced. Using AR in photo editing enables the end-users to add realistic
effects and provide an accurate and realistic view. In addition, the
development of advanced depth sensors in smartphone cameras is allowing easy
adoption of AR in the photo editing process. Thus, the increasing adoption of
AR technology in the photo editing software will further prove to have a
positive impact on the market and therefore, driving the market during the
forecast period |
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| Presence
of Facial Recognition Technology |
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| The
presence of facial/object recognition technology is further revolutionizing
the photo editing software. This technology is providing more innovative
editing such as the “bokeh” effect which is enhancing the use of photo
editing software. This technology is also empowered by artificial
intelligence, which recognizes the face in photos and determines the age or
gender. This technology also recognizes the facial features like skin and
hair and makes the editing of the photo more suitable and more impressive. |
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|
https://www.industryarc.com/Research/Photo-Editing-Software-Market-Research-502809 |
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| Market
Landscape |
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| Technology
launches, acquisitions and R&D activities are key strategies adopted by
players in the photo editing software market. In 2019, the market of photo
editing software has been consolidated by the top ten players - Acd System
International, Inc., Adobe Inc., Corel Corporation, Cyberlink Corporation,
Dxo Optic, Phase One A/S, MAGIX Software GmbH, On1, Inc. and Serif Ltd. |
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| Strategic
Insights |
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https://www.einnews.com/pr_news/566960630/photo-editing-software-market-size-to-hit-1-267-7-million-globally-by-2027-the-insight-partners |
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| layers
operating in the Photo editing software market focus on strategies, such as
market initiatives, acquisitions, and product launches, to maintain their
positions in the photo editing software market. A few developments by key
players of the photo editing software market are: |
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| In
Jun-2020, DxO launched its Nik Collection 3, which is an upgrade to the
plugin suite for Lightroom Classic, Adobe Photoshop, and DxO PhotoLab. The
product features a Nik Selective Tool, the suite’s plugin launcher for Adobe
Photoshop, and quick edit tools. It also provides a new non-destructive
workflow |
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| In
Mar-2020, INMAGINE Group introduces its new updates on Pixlr, a cloud-based
photo editing tool. The product features an efficient interface, smooth
editing in the browser. The newly launched Pixlr announced its rebranded
flavors, such as Pixlr X, Pixlr E, and Pixlr M.. |
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| Social
Media Management |
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| The Social Media Management Market size
is projected to grow from USD 14.4 billion in 2021 to USD 41.6 billion in
2026, at a Compound Annual Growth Rate (CAGR) of 23.6% during the forecast
period. |
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https://www.marketsandmarkets.com/Market-Reports/social-media-management-market-321810.html |
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| The
major factors driving the growth of the Social Media Management Market
include the Increase in focus on the market and competitive intelligence,
Increase in need for search RoI for social media strategy, Enhancement of
customer experience with social media management, Increase in user engagement
of social media using smartphones. |
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| Covid-19
Impact |
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| The rise
in the number of COVID-19 cases has caused a major boom to social media
management market There are immense opportunities for social media management
vendors, including the voluminous data generated through social media
platforms, increase in cloud adoption trends, High adoption rate of social
media management solutions among small and medium-sized enterprises. |
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| However,
the regulatory and compliance constraints and lack of common standards,
complexities in the management workflow and laws restrain the market
growth. |
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| The lack
of standard measures for social media management platforms and the absence of
a single solution to manage the increasing unstructured data challenges may
hamper the growth of the social media management market. |
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| Artificial
Intelligence and Designing |
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| AI
magic is here to save the world, making us giddy with excitement and
terrifying us at the same time. However, AI is still mostly unknown, and
figuring out exactly how it will work in the design world is pretty much like
trying to figure out how many angels can dance on the head of a pin. |
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| AI (artificial intelligence) has become an over-hyped
buzzword across many industries and the design world is no exception. |
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| There
are ongoing conversations
between designers and developers around the future impact
of AI, Machine Learning, Deep Learning… VR, AR, and
MR (virtual, augmented, and mixed realities), and how our jobs may be
changing. |
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| With
AI, new relationships will need to be established between customer and
product. These interactions will be just the beginning of the ongoing
conversation between business and consumer about what artificial intelligence
can, and should be able to do for products and services. Designers will bring
the necessary empathetic context for innovation, which is how a business will
succeed with AI. |
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| Rising
Above the Hype |
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| AI
holds a lot of potential for the design world, but for this to happen the
hype around it needs to be deconstructed. |
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| It
would better if designers cleared their minds and didn’t think
about AI as “artificial intelligence”–as though AI was going to work as some
kind of magic-tech. A more useful way to think about AI—at least for the
short-term—is “augmented intelligence.” |
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| AI is
going to be mostly about optimization and speed. Designers working with AI
can create designs faster and more cheaply due to the increased speed and
efficiency it offers. |
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| The
power of AI will lie in the speed in which it can analyze vast amounts of
data and suggest design adjustments. |
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| An AI
algorithm has already usurped the traditional role of a designer to generate
millions of unique packaging designs for Nutella. |
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| The
AI algorithm pulled from a database of dozens of patterns and colors to
create seven million different versions of Nutella’s graphic identity, all of
them unique, which have been splashed across the front of jars in Italy.
All seven million jars were sold out in a month. |
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| AI
present and Future |
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| Al
design tools help designers create winning designs more quickly by
automatically refining a product's design based on millions of other Successful ones, It can also suggest
entirely new design alternatives and report how and why these would improve
user engagement |
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| Analyzing
vast amount of data, Al helps designers design higher-performing products
based on the best-convertingdesigns, UX best practices, conventions and
standards, and known usability metrics. |
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| Al
generates millions of unique versions of homepages and landing pages
fAnalyzing vast amount of data, Al helps designers design higher-performing
products based on the best converting designs, UX best practices, conventions
and standards, and known usability metrics.or news sites and media brands
based on user profiles, preferences and tracking data. |
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| Al
generative design: designers co-creating with Al are able to produce muitiple
design solutions by simply putting in a goal or defined problem. |
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| AI and
Photo Editing |
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| AI has
transformed traditional photo editing and made it less time-consuming. It can
take your hands off repetitive and manually-intensive tasks. AI understands
what we want and helps us achieve it quite easily. |
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| You
will come across multiple AI-powered photo editing tools in the market. |
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| Each
device has its own set of unique features and reduces the workload of photo
editing. You can efficiently perform a lot of tasks with a single click. |
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| For
instance, you can add textures, detect faces, and colorize and sharpen your
photos. |
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| In the
future, AI-powered software will be developed to meet specific needs
according to the requirements of different forms of photography. |
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| Photo
background remover tools like Slazzer have already made life easier for
editors. But AI-based photoediting tools will become even better at removing
backgrounds. |
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| They
will be able to detect unwanted elements in a picture and correct the
mistakes more accurately. |
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| What
Does the Future of AI-Based Editing Look Like? |
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| With
time, AI will become more useful for editing |
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| It will
be able to take into account minor details and make them seems natural. |
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| Artificial
Intelligence the Future of Graphic Design. |
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| We are
aware of AI-powered tools and their implications, and these tools have
certain qualifications for transforming and transcending graphic design
trends that can be uniquely applied to the design services that we provide to
our clients.(From branding and logo design, infographic design, website
design, etc.). |
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| Our
core specialty, presentation design, is one of the most popular design
services, especially in the current pandemic era, and AI has found a way to
deliver incredible value. |
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| Content
Personalization |
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| “Adapting
AI content is a software that uses artificial intelligence to serve the
correct content at the right time for individual visitors, depending on what
they have consumed in the past.” |
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| The
success rate of this particular feature is understanding of Instagram. It is
built around consumer behavior and has developed a large learning curve for
the future of marketing and also the future design and user experience |
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| “Brands
are now understanding that not all users are equal and the content is not a
single size approach. To solve this problem, organizations must form their
content with the individual” |
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| Creative
content formation is one of the first steps taken in the future of graphic
design. The possibility of collecting data about a specific target audience,
companies can not only convert more than that type of audience, but also keep
existing and new customers. The dynamics of the content are infinite with the
help (non-acquisition) of AI. |
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| Development
of variations |
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| The
optimization of the content is the power; From optimizing social networking
publications, paid advertising, logo design, brand identity, websites
etc.. |
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| AI Uses
the database that is collected in behavior, patterns, keyword researches,
interests, the level of commitment and many more matrices to leave no room
for predictions, but to achieve design solutions on data that improves its
customers better and, therefore, can generate multiple variations. |
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| As an
agency specializing in creating high quality presentation designs, it is
always an advantage (not an alternative) to have a variety of “template”
slides. PowerPoint and other tools offer this service,
and PrezLab uses it. |
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| speed.
speed. speed |
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| There
is a lot of work to do, such as collecting, analyzing, and processing as a
human being, and time is like an enemy. |
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| Whether
you’re a graphic designer on a team or a co-founder of a million-dollar
business, prioritizing tasks can be a tough routine. |
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| With
AI, you can focus on what’s most important while processing the rest. It
allows us to work smarter. |
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| Driver |
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| The
global competition continues to affect profit margins, and companies are
constantly on the lookout for technological solutions to maximize their
productivity and reduce cost while maintaining an edge in the competition. |
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| Companies
need to integrate the demographic, competitive, and business information,
along with the customer’s data, to find out the intricacies to outperform
their competitors. Organizations are trying to focus on analyzing the sales
and various markets to identify the gaps. |
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| Customers
these days have become brand conscious. They demand better quality, lower
prices, and faster delivery of products and services. Advanced analytics is
being incorporated to help achieve market goals. |
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| Social
media management solution helps to analyze unstructured social data to
respond to dynamic market conditions and achieve high sales and operational
profitability. Organizations can retrieve huge amounts of information about
customer sentiments about their brands, and then they can strategize their
marketing and sales activities. |
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| Companies
can make use of social media management solutions to improve their market
presence and gain a competitive edge by effectively analyzing the competition
and consumer behavior from social media platforms. Social media management
solutions have various applications, such as engagement, CRM, publishing,
advertisement, monitoring, and real-time analytics. |
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| Restraint |
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| Data
privacy issues have attracted global attention in recent years and have
significantly affected the social media space with the formulation of data
protection and privacy laws and regulations, such as General Data Protection
Regulation (GDPR), Payment Card Industry Data Security Standard (PCI DSS),
Health Insurance Portability and Accountability Act (HIPAA), and
Gramm–Leach–Bliley Act (GLBA). |
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| GDPR
specifies the requirement of enterprises to provision for data breach
notifications, secure data transfer, anonymize customer data, and process
data with the consent of clients. |
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| According
to the regulation, if any organization compromises the privacy of its
customers or employees through its social media platforms, or if an employee
of the organization exposes confidential information about the stakeholders
or customers of the organization, they are bound to pay hefty fines and legal
actions and proceedings will be initiated against the concerned individuals
or organizational entities. |
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| Based
on Component, the Social Media Management market has the following segments: |
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| Solutions |
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| Social
Media Marketing |
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| Social
Media Listening, Monitoring and Analytics |
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| Social
Media Asset and Content Management |
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| Social
Media Risk and Compliance Management |
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| Services |
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| Professional
Services |
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| Managed
Services |
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| Social
Networking - Worldwide |
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https://www.statista.com/outlook/dmo/app/social-networking/worldwide |
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| Total
revenue in the Social Networking segment is projected to reach US$43.39bn in 2022. |
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| Total
revenue is expected to show an annual growth rate (CAGR
2022-2026) of 8.57%, resulting in a projected
market volume of US$60.29bn by 2026. |
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| In-app purchase (IAP) revenue in
the Social Networking segment is projected to reach US$15.54bn in 2022. |
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| Paid app revenue in the Social
Networking segment is projected to reach US$0.03bn
in 2022. |
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| Advertising
revenue in the Social Networking segment is projected to reach US$27.82bn in 2022. |
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| The
number of downloads in the Social Networking segment is projected to reach 11,190.8m downloads in 2022. |
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| The
average revenue per download currently is expected to amount to US$3.88. |
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| A global
comparison reveals that most revenue is generated in China (US$27,750.00m in 2022) |
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| Social media apps |
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| Social
apps: global time spent 2019-2021 |
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https://www.statista.com/statistics/1268491/global-time-spent-social-apps-by-region/ |
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| During
the first half of 2021, Android users in Asia spent approximately 449 billion hours engaging with mobile social apps, up by 15 percent from the correspondent period in 2019. |
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| Between
2019 and the first half of 2021, Asia has consistently remained the world
region with the highest number of hours spent on social media apps by Android
users. In comparison, android users in South America
spent 84.4 billion hours on social media apps in the first half of 2021. |
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| Consumer spending on mobile
social apps worldwide from 2019 to 2025 |
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| In
2020, Asia presented the highest consumer spending on mobile social apps,
with users in the region generating more than 2.1
billion U.S. dollars. By 2025, it is estimated
that consumer spending in Asia on social apps will increase by approximately
220 percent, reaching the market value of 6.8
billion U.S. dollars. |
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| While
spending on social apps in Europe is forecasted to experience slower growth,
consumers in North America are forecasted to double their spending on apps in
this category between 2022 and 2025. |
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| Mobile
app downloads worldwide 2017-2025 |
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https://www.statista.com/forecasts/1262881/mobile-app-download-worldwide-by-segment |
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| In 2020,
global revenue from mobile apps increased to over 318
billion U.S. dollars. The number of mobile app
downloads also increased this year, with games representing the biggest share |
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| Almost 100 billion downloads were
made in the mobile games segment. With around 19.6
billion downloads, mobile photo and video apps
were the second most download apps that year. |
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| Revenue
of mobile apps worldwide 2017-2025 |
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https://www.statista.com/forecasts/1262892/mobile-app-revenue-worldwide-by-segment |
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| In
2020, global revenue from mobile apps increased to over 318 billion U.S.
dollars. This was an increase of over 60 billion U.S.
dollars compared to 2019. The strongest segment
that year was the mobile games segment with a revenue of over 200 billion
U.S. dollars, followed by social networking mobile apps, which created a
revenue of around 31 billion dollars. |
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| The
Statista Digital Market Outlook estimates that revenue across most segments
will increase over the next few years and overall will reach around 613 billion U.S. dollars by 2025. |
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| Wedding
Photography |
|
https://1kcreatives.com/wedding-photography-statistics/ |
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| The
wedding photography industry has taken a huge blow in the last couple of
years, yes. Recent reports say that only 30.5% of couples tried to make
their 2020 wedding plans work. Unfortunately, the remainder of the population
has either postponed or cancelled altogether. |
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| If we
get anywhere close Wedding Report’s forecast, 2022 could very well be the
busiest year for this generation of wedding photographers. |
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| Wedding Report predicts that we’re going to
see as much as 2.47 million weddings next year — the highest volume of
weddings since the 1980s. |
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| how
the demographics are changing |
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https://www.slrlounge.com/wedding-photography-stats-survival-guide/ |
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| 6.9 per
1,000 is the marriage rate in the United States in 2016. The most
important trend to watch in the wedding industry is that while the U.S.
population expands, fewer and fewer people are getting married as a
percentage of the population (from 9.8 per 1,000 in 1990 to 6.9 per 1,000 in
2016,Center for Disease Control). |
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| 7.4 and
29.5 are the average ages of women and men for a first marriage in the U.S.
in 2017, the highest on record (Pew Research Center); in India, the number of women marrying at age
18 decreased from 47% to 27% in a decade (The
Economist); WeddingWire users average age is 33 years old for men and 31 years for
women |
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| The
number of years in business is correlated with more weddings booked and more
revenue. |
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| •
Revenue is correlated with more money spent on advertising and with more
money spent on continued education. |
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| •
Respondents who reported buying or completing continued
education were asked what type(s) they used. 58%
reported using online sources, 42% went to in-person workshops, 40% used
online guides, 27% used webinars, 26% used tutorials, 26% read books, 25%
listened to podcasts, 22% went to conferences, 15% learned through mentorship,
and 9% reported Other. |
|
https://photobugcommunity.lpages.co/wedding-photography-industry-report-2019/ |
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| •
Photographers were asked how they acquire leads for
their business - 91% reported by word of mouth,
87% from Instagram, 71% reported online searches, 63% from Facebook, 61% from
vendor referrals, 25% from paid ads on wedding websites, 16% from Pinterest,
11% from wedding shows/expos, and 6% reported Other. |
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